Thank you to all our participating cinemas, and especially to Disney for supporting the first My Cinema promotion.”īy operating as a national umbrella circuit of Australian independent cinemas, My Cinema creates powerful marketing opportunities for cinemas and their audiences to participate in coordinated promotional campaigns across over 160 member locations. This is the first time our small businesses have been able to join together to offer our patrons the opportunity to win such a fantastic prize. Scott Seddon, President of ICAA said “We are tremendously excited for the Miller family from Victoria and for independent cinemas all over the country. ICAA officially launched its My Cinema – The Heart of the Community marketing platform and website in August with this inaugural national promotion for the Disney release of Planes Fire and Rescue. The Independent Cinema Association of Australia (ICAA) is delighted to announce the major prize winner of its first My Cinema Promotion – Win a Family Trip for Four to Disneyland California.Ĭongratulations to Hayden Miller and family of Montrose Victoria who saw Planes Fire and Rescue at Croydon Cinemas and lodged the lucky entry form.